Google alerts is a free service provided by Google. You can use Google search engine to be your personal spy by using Google alerts as because Google alerts will send E-Mail about the latest updates relevant to Google results based on your query.

Many of you might already used Google alerts, if you are new to Google Alerts and wants to know how Google Alerts Works then follow the instructions given below:
You would be aware that Google Alerts helps in monitoring every new developing stories. It also Keeps track on current competitors of your keywords. Now, I think you have understood from the above steps that How Google alerts works. Now lets talk about SEO, How Google alerts can be helpful in SEO?
Whenever Google Search finds any reference to query or topic that you have requested then you will be send an email with details in it. This is what I am talking about, its just like having an online spy to make sure competitors are not using your keywords.
Google Alerts is an instant identifier to know when your keywords is mentioned in a news story or even when a topic is hot so you can take advantage of the situation. Finally I will say that Google Alerts is the best and easiest way in the world to stop competitors and identify trends from which you can take instant advantages.
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I’m just curious about Google trends is it true that they can bring you lots of visitors?
Me too have the same question. Is it really gonna bring lots of visitors ? I have noticed that google alerts send details about news not about any blog.