Many of you are aware that clicking on own adsense ads is fraud. But few of you have ever released that How Google detects fraud clicks. Well Google follow simple and clean steps to detect fraud clicks. Once they detect any fraud click they immediately flag your account and Google will keep a closer eye to your account.
Method that Google do follow to detects invalid clicks:
1. IP Address - Firstly Google detect the IP address from which it received the click.
2. Location – Google has powerful tools to detect Geological Locations from which click has been received.
3. Click Through Rate – Normally, Click through rate should not exceeds above 10%, otherwise Google will flag the account as fraud. Normal Click through rate is 0.5% – 10%.
4. Cookies - Google sets cookies on your computer, that can trace even you restart your connection.
5. Search Engine Ranking – Google also detects your website or blog search engine ranking do detect consistently traffic.
6. Advertisers Conversion Rate - Ad click is one thing. But does it bring value to the advertisers? If none of the clicks on your site translate to conversion to the advertiser, you are in trouble. First the Smart-Pricing hits, then your AdSense account disabled.
7. Webpage design – Google also detect the design of your website or blog, to know how you are getting clicks.
8. Other Google Services - As you know Google also provide series of services like Google Earth, Google Calendar, Google Toolbar, Google Search, Blogger, Google Desktop. These services can also provide necessary information about you to Google.
To know more information what Invalid Clicks mean, watch the following video:
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Very Useful post…i will follow all the tips given in this page…thanks
Really helpful post, I have searched many time but now I found the exact answer for my question. Thnks
I have a website with click through rate of 20%. I have just made the ads ‘easy to find’ on the page by making them prominent (which is what they say on the video). What makes you say the click through rate should not exceed 10%?
@joe
It’s the average, of course you are allowed to go beyond from time to time but not very often. If this is often, then they will review your site.