On every website the inbound links to the homepage of the domain root. Just consider your website link is www.rajeshpatel.net, a deep link is directed to any internal page of your domain Rajesh Patel Tools.
Using deep linking is a good idea to built strategies for Search Engine Optimization (seo) purposes. The idea behind this is to improve your rankings within the Search Engine Results Pages by offering multiple pages to a user for their search term. Additionally, you may want a page with a specific service to appear higher than the homepage in the Search Engine Results Pages.
For example, if you were a web agency you might decide that you would want the services page containing details about your web services to appear higher than your homepage for the search term “web design”.
By this way the user will be taken to the page that will interest them most in your site based on the keyword relevancy, without them going first to your homepage and then looking for the relevant page. Using deep linking, combined with correct anchor text and a good internal linking structure can help you to achieve these results.
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